Medline.com
Healthcare Manufacturer and Distributor
I write product copy covering a range of Medline-branded products and products from other manufacturers, ensuring value-adding features and benefits are prominently displayed.
Novels and Games
Business Website
I wrote the About sections describing Brian’s involvement in a number of influential video games:
Medium.com
Blogging Site
I write about a variety of topics ranging from How-Tos to the state of work to reflections on my personal experiences. My posts have been published in the Ninja Writers Pub publication as well as Cultivating Worlds.
I developed and presented brand name and slogan ideas and helped with the design of the website. Once the site was live, I wrote blog posts and edited blog posts from other contributors.
One of the company objectives was to capture audiences in Singapore and China. Keeping that future move in mind, I created an English-langugage slogan and a bilingual English/Chinese slogan, both of which were abbreviated as COCB to create uniformity between markets.
Insight Consulting Group
Medical Marker Research Firm
After joining Insight Consulting Group, I revised and A/B tested advertising copy used throughout the Recruitment process, including direct emails/faxes, confirmation emails, and Craigslist ads. The new copy improved response rates of warm and cold leads, eliminating busy work for the recruitment staff and allowing them to focus on higher-value activities.
I tailored advertising and confirmation email copy to each channel, research format, and study requirements, for example:
A solicitation email for a phone-screening from a client-provided list
A confirmation email for a study with an unblinded topic
A Craigslist ad for blinded virtual patient interviews